How Adpiler Lowered Its AWS Bill and Found a Clear Path to Further Savings
The Client
Adpiler is a creative approval platform for digital advertising agencies. It helps agencies share, review and approve display, social, video and other digital ads with their clients in one central, branded environment.
- Industry:Technology, Information and Internet
- Company Size:2-10
- Country:Netherlands
Challenges
- Growing data transfer costs – A large share of traffic was served directly from AWS infrastructure, so Data Transfer Out charges grew alongside platform usage.
- Storage on the default tier – Creative assets were primarily stored in S3 Standard, while some older or infrequently accessed assets could potentially be stored more cost-effectively.
- Limited cost predictability – With data transfer and storage driving most of the bill, the team wanted clearer visibility into where spend was going and how it would evolve.
As more agencies and their clients shared, reviewed and approved ads on the platform, the volume of creative files and the traffic they generated grew too. Adpiler wanted to keep its AWS environment efficient and its costs predictable as usage increased, without taking focus away from the product.
Solutions
Cloudvisor carried out a Well-Architected Framework Review of Adpiler’s AWS environment and identified data transfer and storage as the two main cost drivers. Adpiler also moved its AWS account onto Cloudvisor’s billing, which gave it better pricing straight away.
Better AWS pricing through Cloudvisor billing
Moving the account onto Cloudvisor's billing lowered Adpiler's AWS costs straight away, with no changes to its infrastructure.
Well-Architected Framework Review
Senior engineers reviewed the environment across all six pillars, identified risks and gave remediation guidance.
Cost driver analysis
A review of Adpiler's AWS invoices showed that data transfer and storage made up most of the spend, which showed where further savings would come from.
Content delivery through Amazon CloudFront
Serving part of the traffic through CloudFront would cache content closer to users, lowering data transfer costs and latency.
S3 Intelligent-Tiering
Moving storage off S3 Standard would let AWS shift rarely accessed files to cheaper tiers automatically.
S3 Lifecycle policies
Archiving or removing older, unused files automatically would keep long-term storage costs under control.
AWS Services Used
- Amazon CloudFront
- Amazon S3
- Amazon S3 Intelligent-Tiering
- Amazon S3 Lifecycle policies
Results
By moving onto Cloudvisor’s billing, Adpiler lowered its AWS bill straight away with no changes to its infrastructure. The Well-Architected Framework Review gave the team a clear view of its spend and a prioritised plan for further savings, with a partner to turn to as the platform grows.
$1.7K in annual savingsAbout $140 a month from better AWS pricing through Cloudvisor billing.
- Risks identified across all six pillarsThe WAFR flagged gaps and gave remediation guidance on security, reliability, performance and more.
- Clear cost visibilityAdpiler gained a clearer breakdown of its main AWS cost drivers.
- $3.3K in further annual savings identifiedPotential savings from the CloudFront and S3 recommendations once they're implemented.
- Savings with zero disruptionThe lower pricing applied straight away, with no changes to infrastructure or the product.
- Ongoing AWS supportDirect access to Cloudvisor's team for advice and support.
