Why use an AWS reseller?
AWS partner dedicated to startups
- 2000+ Clients
- 5+ Years of Experience
- $10M+ saved on AWS
Buying AWS directly gives your business access to one of the world’s broadest cloud computing platforms. But cost management, architecture, support, billing, security, and ongoing optimization can quickly become a major workload for an internal team.
That is why many companies choose to buy AWS through a reseller. An AWS reseller is an authorized AWS Partner that resells AWS services to end customers and can combine them with consulting, technical support, cost optimization, migration assistance, and other value-added services.
The real question is whether the right AWS partner can improve cost efficiency, reduce operational work, and help your business get more value from AWS.
What does an AWS reseller actually do?
AWS resellers operate within the AWS Partner Network and can provide AWS services together with additional expertise. Depending on the partner, service offerings can include account setup, cloud cost optimization, migration, architecture, managed AWS services, security, technical support, and ongoing consulting.
For businesses without a large in-house AWS team, this can make cloud adoption easier by bringing billing, infrastructure, support, and optimization expertise together.
AWS Partner Network and qualified partners
The AWS Partner Network, or APN, is AWS’s global ecosystem of technology partners, consulting partners, managed service providers, system integrators, and other qualified partners. AWS Partner Solutions Finder also helps customers identify partners with relevant expertise.
When evaluating reseller capabilities, look beyond partner status. Certifications, customer results, pricing transparency, support, industry experience, and a proven track record all matter.
1. Reduce AWS costs without reducing cloud usage
One of the biggest reasons to use an AWS reseller is cost savings. The right reseller can combine commercial AWS benefits with proper cost optimization practices, helping reduce unnecessary cloud cost while keeping the infrastructure your business needs.
With Cloudvisor, our AWS Resell customers receive a 3% discount on AWS spend, except while services are covered by AWS credits. We also offer 50–90% savings compared with standard AWS CloudFront service rates, and joining our AWS Resell program itself is free.
The larger opportunity is often not the reseller discount alone. AWS environments can accumulate unused resources, oversized instances, inefficient storage, and other unforeseen costs that ongoing cost management can identify.
Cost optimization goes beyond reseller discounts
As part of our AWS Resell service, we include annual Cost Optimization Reviews and AWS Well-Architected Framework Reviews. These help identify underutilized AWS services, architectural inefficiencies, and opportunities to improve cost efficiency.
Optimization can also include rightsizing, Reserved Instances or Savings Plans, storage changes, and architecture improvements. Recommendations should always be based on actual cloud usage.
Can an AWS reseller help with volume discounts?
For companies with larger or growing AWS usage, additional pricing opportunities may be available through AWS committed-spend agreements, including the AWS Enterprise Discount Program (EDP). These arrangements typically involve committing to an agreed level of AWS usage in return for discounted pricing.
Depending on the reseller and your AWS spend, a partner may be able to help you evaluate available pricing options and understand how they compare with Savings Plans, Reserved Instances, reseller discounts, and other cost optimization strategies. Eligibility and commercial terms vary, so these discounts should be evaluated based on your individual AWS environment and projected usage.
2. Get AWS expertise without building a large internal team
AWS offers a broad range of services, but that breadth creates complexity. Businesses may need expertise across infrastructure, networking, databases, security, DevOps, cost management, and architecture.
Using an AWS reseller with certified engineers and solution architects can reduce the need to hire specialized cloud architects and give an existing internal cloud team additional expertise when needed.
At Cloudvisor, our team holds more than 50 AWS certifications. Our Resell customers receive a dedicated Customer Success Manager who is AWS Solutions Architect-certified, along with guidance on AWS best practices, service selection, infrastructure reviews, and optimization.
This allows your team to spend more time on product development and other core business activities instead of building every area of AWS expertise in-house.
3. Get more practical AWS support
Every AWS customer receives AWS Basic Support at no additional cost. AWS also offers paid support options including Business Support+, Enterprise Support, and Unified Operations for companies that need more advanced technical assistance.
A reseller can add another support layer with specialists who understand your environment and can advise how workloads should be architected, optimized, secured, or scaled.
Our AWS Resell service includes technical guidance and annual infrastructure reviews. For businesses needing more proactive support and operational ownership, we also provide Cloudvisor Managed Service with monitoring, security audits, continuous FinOps, SLA-backed support, and AWS-certified DevOps expertise.
4. Simplify AWS billing and cost visibility
Billing becomes more complicated as cloud adoption expands across teams, regions, and multiple AWS accounts. An AWS reseller can simplify billing through consolidated charges and clearer visibility into cloud usage.
With Cloudvisor, your AWS account joins our AWS Organization for consolidated billing. We then invoice you for your AWS usage instead of you receiving the AWS service invoice directly.
Importantly, this does not give us access to how you use AWS services, your configurations, or your data. We receive the billing information required to generate invoices and provide cost visibility.
Our Customer Portal also helps you understand AWS spending by service, account, and region, together with available credit balances.
5. Access AWS migration programs, credits, and funding opportunities
An experienced AWS partner can also help navigate AWS programs that may otherwise be difficult to identify or access.
For example, the AWS Migration Acceleration Program can support eligible migration and modernization projects with methodology, tools, training resources, partner expertise, and AWS investment. AWS also offers credits and other programs for eligible startups and businesses.
We help customers identify relevant AWS programs and funding opportunities as part of our migration and cloud consulting work. To date, we have helped secure more than $15 million in AWS credits for our clients.
Eligibility depends on the program and customer situation. We help identify relevant opportunities, explain requirements, and navigate the process.
6. Accelerate cloud projects with proven AWS experience
Cloud projects can slow down when internal teams must learn new AWS services while delivering. AWS specialists can accelerate deployment with repeatable solutions and experience from similar environments.
This can help with migrations, AWS account setup, security and governance frameworks, workload optimization, DevOps, and selecting suitable AWS solutions for a new product or platform.
Our service offerings extend beyond AWS Resell into migration, cost optimization, security, AWS Well-Architected Reviews, DevOps, and fully managed cloud services. Customers can therefore add more tailored solutions as their AWS infrastructure becomes more complex.
The goal is not to replace your internal team. It is to provide deep expertise where it creates value and let your people focus on core business activities.
Are there disadvantages to using an AWS reseller?
Yes. Buying AWS through a reseller is not automatically the right choice for every company, and reseller models differ.
Some providers may add reseller markups or mandatory service fees. Others may require customers to use their AWS Organization or managed configurations. Depending on the partner, direct billing, access to AWS Cost Explorer, support escalation, and switching processes can also vary.
Before choosing a reseller, ask who owns the AWS account, what access the reseller receives, how billing works, what support is included, and what happens if you later want to leave.
With Cloudvisor, your account joins our AWS Organization for consolidated billing, but we do not gain access to your AWS configurations or data simply because you use our Resell service.
How to evaluate an AWS reseller
Start by comparing more than headline discounts. Cost savings matter, but they should not come at the expense of unclear account ownership, limited support access, weak technical capabilities, or hidden fees.
Look for an AWS Partner with relevant certifications, transparent pricing, strong technical support, deep expertise, and services that match your business. If industry regulations matter, ask about security, compliance, and governance capabilities.
Also decide how much help you actually need. Some businesses mainly want better cost management and billing. Others need migration support, proactive maintenance, managed services, or ongoing optimization.
A capable partner should offer tailored solutions rather than force every customer into the same service model.
Why use Cloudvisor as your AWS reseller?
At Cloudvisor, we focus on helping startups and growing companies get more value from AWS. We are an AWS Advanced Tier Partner, and our AWS Resell service combines cost benefits, technical guidance, consolidated billing, annual optimization reviews, and access to additional AWS expertise.
We support more than 2,000 clients across 75 countries and have helped customers save more than $10 million on AWS. Our Resell customers can benefit from a 3% AWS discount, substantial CloudFront discounts, a dedicated AWS-certified Customer Success Manager, and annual Cost Optimization and Well-Architected Framework Reviews.
We also provide migration, DevOps, security, cost optimization, and managed AWS services when cloud requirements become more advanced.
Ready to get more value from AWS?
Buying AWS directly can make sense when you already have the expertise and cost management processes you need. For many growing companies, however, an AWS reseller can add value around cost savings, billing, optimization, expertise, and ongoing support.
If you want to understand what you could save or improve by moving your AWS billing to Cloudvisor, talk to our AWS experts. We can review your current setup, explain how our AWS Resell program works, and identify relevant cost optimization, credits, funding, and support opportunities.
Talk to our AWS experts and see how much more value you can get from your AWS environment.
